Marketing and Business development

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Marketing and Business development

Master

Diploma awarded

: " Specialized Masters

Duration of studies

: 2 years

Coordinator

: Omar Benjelloun

Semester 1

B2B Marketing
Marketing studies
Introduction to the web and web design
Green marketing and sustainable development
Performance management
Communication strategies
English
Spanish

Semester 2

Marketing analytics
Sector marketing
Commercial negotiating
Services marketing
Brand e-reputation and engagement marketing
E-business and digital project management
Communication and media law
Innovation management and intellectual property
English
Spanish

Semester 3

Web advertising
Natural referencing and content strategy
Client experience
Influencer marketing and social media
Management of sales teams
Development of distribution networks
Research methods in management sciences, supervision and professionalization

Internship and PFE

The Specialized Master in Marketing and Business Development offers students advanced training preparing them to occupy positions of responsibility in the Marketing, Sales and Business Development and Communication departments in different sectors.
This course prepares future professionals to master the analysis of marketing data and decision-making, mobilize marketing action levers (digitalization, innovation) and design effective commercial and digital strategies.
The two years of the Master allow students to develop skills and expertise to lead and transform organizations.

Euromed Business School

Analyze and adapt to digital challenges for businesses
Define and implement the digital marketing strategy;
Define and implement the marketing strategy;
Define and implement an online commerce strategy;
Define and implement a commercial strategy
Innovate to imagine products and solutions that meet the needs of stakeholders and organizations;
Mastery of IT tools and quantitative marketing analysis techniques;
Innovate to imagine products and solutions that meet the needs of stakeholders and organizations;
Master written and oral expression techniques;
Mastery of IT tools and quantitative marketing analysis techniques;

Access to the 1st year of the Master
Having validated either:
The first six semesters of the License or Bachelor in Economics and Management or equivalent;
The first six semesters of a state-recognized business and management school;
Access competition in two stages:
1: Preselection based on file study
2: Motivational interview

Marketing and Business Development
- Sales manager ;
- Marketing project manager;
- Development Manager ;
- Charge customer ;
- Business manager;
- Marketing research manager;
- Sales manager ;
- Product manager.
Digital Marketing and E-business
- Mobile web project manager;
- E-CRM project manager;
- Responsible for digital strategy;
- Digital Marketing Director;
- Community Manager

Why choose UEMF?

To realize your career and life project

UEMF, where high-level training, cultural diversity and stimulating student life converge

Placed under the High Honorary Presidency of HIS MAJESTY KING MOHAMMED VI , the UEMF is a public utility and non-profit foundation certified by the Union for the Mediterranean (UfM) with the support of its 43 countries members. The UEMF delivers training in three cycles (Bachelor's, Engineering, Master's and Doctorate) and its diplomas are recognized by the Moroccan State and several of its training courses are in double diploma with the best Euro-Mediterranean universities.